Torch: Internet Router with a Pause Button

[ Torch ]

We’ve created a pause button for the internet for things like dinner time, or when it’s time to take a break from the screens and go play outside. It’s customizable for each kid so it can be tailored to what is going on in your household.

A pause button for the Internet. Just want I’ve been waiting for. You can also set bedtimes, block unwanted sites, and analyze data usage by each child. Awesome.

Ten Writing Tips and the Psychology Behind Them

[ Without Bullshit ] Here’s the first three:

  1. Write shorter. Because readers are impatient.
  2. Shorten your sentences. Because long sentences puzzle readers.
  3. Rewrite passive voice. Because passive hides true meaning.

Good tips overall, but I don’t think DISPLAYBLOG readers are impatient. And I don’t think you get easily puzzled by long sentences either. But I do believe every word and every sentence should deserve to be there. Being succinct is a lot more readable than being long winded. The third point is good. The other seven tips are solid, too.

Ultimate Mobile Mounts

This is a post detailing the design work I did for Ultimate Mobile Mounts (UMM), a startup based in Silicon Valley. UMM imports, markets, and sells smartphone car mounts that are manufactured in South Korea.

Brand Name

Let’s start with the name: Ultimate Mobile Mounts. I wanted to convey a sense that our smartphone car mount was the best. And what better word conveys that than the word ultimate. Instead of mobile I briefly entertained smartphone instead, but you can actually mount smaller iPad mini-like tablets, too. Another consideration was to make the last word — mounts — singular. But I wanted to keep the option of selling more than a single smartphone car mount.

I do believe among the smartphone car mounts you can buy today our mount is one of — if not — the best. There are several reasons, and I’ll do this quick: a non-stick adhesive and suction cup work together make our mount stick, three pivot points make our mount extremely flexible, and our mount is beautiful.

Model Name

I decided that our smartphone car mount will only come in white. It took some convincing, but it was obvious we did not want to compete against millions of black mounts with another black one. At the time of our launch I think we bumped in one other non-black mount, but I’m not completely sure. White stood out and although white is not the most popular color for car exteriors or interiors, or for smartphones or smartphone cases, white was enough of a differentiator that stood out in an ocean of dull black ones.

Our first smartphone car mount was named Everest. It is a play on the words ultimate and mount, and on the color white. The ultimate white mount? The answer is obvious.

Logo Design

Once the brand name and product were decided I had a certain feel for where the direction of the logo design should go. I decided against an icon partly because a smartphone car mount comes in a lot of different shapes, but mostly because the brand name led to a funny acronym: UMM.

UMM… is probably not the most sophisticated acronym, but it reminded me of UGG. My first reaction to the UGG brand name was: “That’s a stupid name. Why remind us of ugly?” UMM can remind us of umm… that unprofessional pause word that we use all the time. But UGG for all accounts and purposes is a successful brand, despite its acronym. So UMM can too, is what I thought. I used the three letters and started designing a logo.

The image above was the first version I ended up with. I started hand-drawing the UMM part in Illustrator. I thickened the lip of the letter U to make it more ultimate, more like a champion. The two M’s I designed to remind us of mountain tops, a continued play on the word mount. The two red vertical bars weren’t originally there, but without them I had a difficult time differentiating the three characters. I made those bars red to differentiate them, but it looked a little too sinister. The text underneath is in the font face League Spartan, which can be found at The League of Moveable Type. I liked League Spartan because it was bold — as if it was announcing a winner — but not obnoxious.

Here is the final version of the UMM logo. I changed the sinister vertical bars separating the three characters in three ways. One, the red had to go. Two, I elongated them almost to the ends so I could more easily identify the three characters. Three, instead of an outline I decided to make the letters solid.

I changed the font, too. The reason for this has little to do with design and a lot to do with business. For some reason the printing company that worked with our manufacturer in South Korea had a difficult time with embedded fonts in my Illustrator files. So I decided to hand-draw the letterings to get away from fonts altogether. That solved the printing problem in one go.


A web presence today is mandatory and with my fingers crossed searched for on Hover (consider using my referral link — I get a couple of bucks back if you make a domain purchase there, and Hover has been darn good for me for many years). Well, the domain was available! Then the question was where to host it. I thought of WordPress, but decided I’d try my hand with Squarespace. What convinced me were all the beautiful templates. The learning curve isn’t steep, but there are some new editing methods to get used to. For several days I didn’t know how to insert photos. It turned to be so simple; I don’t think I need to explain here. Check out; it is a work in progress. I wanted to get it up and out there. Looking back I can see I was rushed.

I wanted to keep the website similar in feel with our Everest mount: white, grey, with a little splash of color. Your constructive criticism is most welcome.

I also started a blog centered around the idea of road trips. I was guessing a handy smartphone mount would make road trips a lot more fun. We took a road trip around the San Francisco Bay Area and took some photos and videos. You can see some videos on the UMM Instagram feed.


Most of the photos on the website were taken with one of these: a Samsung Galaxy Note 4, Apple iPhone 4s / 5c, and a Sony RX100.

I have loved photography — check out my personal Instagram feed — for quite some time, but a lot of what I learned was through trial and error. Right before I started designing for UMM I had the fortune of bumping into a free online course on portrait photography. I learned a little about lighting and about reflecting light in particular. The photo of Everest at the beginning of this article is the result.

I took it in our cubicle. The main light from the left is a LED work light bought from a local hardware store and I used the LED flash from my iPhone 4s to add a little brightness in the front. I was working with the idea of having Everest as though it was a model. Capitalizing on Everest’s flexibility I was able to find a few interesting poses. Not professional level, but I’m thinking the photos are passable for web use. Again, if you have any constructive feedback for me, feel free to contact me.


I wanted to show how easy it was to mount a smartphone on Everest. I first thought I’d draw it and then animate it, but that didn’t work out too well. I’m not that great at drawing and I’m not at all good at animation. So video it was.

My car though faithful and reliable isn’t very pretty, so I asked my sister and brother-in-law if I could use their brand new SUV. Of course, them being generous folks said yes. And my sister offered to help with the video and be the hand model. I did not refuse.

I used my Sony RX100 point-and-shoot camera on a suction-only mount I purchased a long time ago on the driver’s side window to capture the video. I added the title page, the page at the end, and transitions using Adobe Premiere Pro. I used the Source Sans Pro font — you can find it at Font Squirrel, an indispensable site where you find free, beautiful fonts — to give it a high-tech look and feel. Check out the video on Vimeo. I then posted the video on Facebook in my UMM public group, which I created to let my friends know about UMM.


UMM Everest was the first physical product I had the pleasure of working on. From the brand name, product name, logo design, package design to the website, photographs, videos, etc. I had a lot of fun and learned a lot. I still have much to learn about design and I look forward. One area that I’d like to explore is in how to design effective marketing without having to empty your bank account. If you have awesome ideas you’d like to share, contact me.

Volvo Concept 26

[ Volvo ] The Concept 26 is Volvo’s vision of the future of cars where autonomous self-driving technology is combined with our need for control. I think it is an exceptionally well balanced vision. The three modes — drive, create, relax — gives control to the driver. Drive lets the driver take the wheel. Create gives the driver a little more room by sliding back the seat and tilting. In Relax mode the seat is fully reclined. Create and Relax put the car in autonomous mode, but the driver can at any time re-engage Drive and take control.

LG Display M+ RGBW Panel Technology

Full Disclosure: LG Display is a client of mine at the time of this writing. There has been some confusion in the market regarding the company’s M+ technology and at the request of LG Display I have written this article for clarification. This article has been edited only by me.

What is M+?

M+ is LG Display’s sub-pixel panel technology that uses four sub-pixels rather than three. Most displays use three sub-pixels: red, green, and blue. This RGB sub-pixel arrangement in a 3×1 layout is often referred to as RGB stripe. Three sub-pixels make a single pixel, physically and visually. M+ on the other hand uses four sub-pixels: red, green, blue, and white, or RGBW. And a pixel can have a different mix of RGBW.

For instance, the first pixel in a M+ panel starts off with RGB, and the next one to the right is WRG, and then BWR, GBW, etc. The diagram in this PDF (LG Display Addresses Environmental Issues with M+) should help with visualizing the structure.

Why M+?

The benefits of adding a white sub-pixel are brightness and cost. Right now as I am writing this article on WordPress roughly 90% of my screen — a 15.4″ 1920×1200 LCD — is white, which means light is passing through all three sub-pxiels; remember all three primary colors (red, green, and blue) are required to make white. Pushing photons through a RGB color filter is inefficient; about 60-70% of light gets blocked. The light transmittance rate further declines when more pixels are added to the same screen. The trend going from 1080p (1920×1080) to 4K/UHD (4096×2160/3840×2160) is a good example.

Light is generated by a backlight. Roughly speaking, a 10,000 cd/m2 LED backlight will result in a 500 cd/m2 screen. That translates to a 5% light transmittance rate. It doesn’t help that the backlight is the most expensive component of a LCD.

The transition from 1080p to 4K/UHD adds a lot of pixels. A 1080p set will sport a 1920×1080 pixel format for a total of 2,073,600 pixels. A 4K/UHD set has 8,847,360 pixels (4096×2160) or 8,294,400 pixels (3840×2160). That’s more than quadruple the number of pixels, and puts pressure on the backlight to generate enough light.

M+ is the result of the transition to 4K/UHD and the need to reduce the cost related to the backlight to bring to market affordable 4K TVs. The addition of a white sub-pixel improves the light transmittance rate to 8%. Assume the same brightness target of say 1000 cd/m2 on a 4K/UHD TV, M+ translates to lower backlight costs by reducing the number of LEDs and/or optical films compared to a panel that uses a RGB stripe configuration.

Skyworth, Konka, Hisense, Haier, Xiamoi, and Philips are using LG Display’s M+ LCD panels for their 4K/UHD TV lineup. I expect 4K/UHD TV prices to continue falling, and at some point — US$499 50-inch 4K/UHD? — prices will hit an inflection point, from which there will be mass adoption.

Is M+ 4K/UHD real 4K/UHD?

This is the question that requires some clarification. Let’s compare four pixels in a row. On a M+ panel the four pixels would be made of these four sub-pixel sets: RGB, WRG, BWR, GBW. On a RGB stripe it would be: RGB, RGB, RGB, RGB. Now let’s count the sub-pixels:

  • M+: R (3), G (3), B (3), W (3)
  • RGB Stripe: R (4), G (4), B (4)

RGB has a total of 12 sub-pixels. The composition of the sub-pixels are different, but the total number of sub-pixels in the M+ example is also 12. The white sub-pixel is also a sub-pixel though its purpose is slightly different.

When the screen is mostly white, like my screen at the moment, the white pixels are used to make it brighter without using more power. The white sub-pixel also increases the difference in brightness between pixels to enhance image sharpness.

The United Kingdom’s Intertek, Germany’s TÜV (Technischer Überwachungsverein), China’s CESI (China Electronics Standardization Institute), and the United States’ UL organizations have certified LG Display’s 4K/UHD M+ as real 4K/UHD.

I don’t blindly trust international organizations, but the ones mentioned above have some credibility. I highly recommend taking a look for yourself. The most important question should be: How does a 4K/UHD TV using a M+ panel look to you?

Samsung Galaxy Note 5: S Pen Warning!

[ 9to5 Google ]


Be sure to insert your S Pen with the nib pointed inward. Inserting the S Pen the wrong way can cause it to become stuck and can damage the pen and your phone.

This is user experience design failure. The S Pen should have been designed so it cannot be inserted the wrong way. And if designing such a stylus was not feasible, the insert should have been designed where if you inserted the S Pen the wrong way it should not cause it to get stuck or damage the pen or damage the phone.

BlackBerry Priv Review by Dieter Bohn

[ The Verge ] Dieter Bohn:

Let’s start with the physical keyboard, because it’s the most BlackBerry thing about the Priv. The screen slides up with a satisfying snik to reveal the four plastic rows. It’s a fine keyboard, and it registers my keypresses without fail, even when I type quickly. It’s laid out in classic BlackBerry fashion, the better to appeal to people whose thumb muscles still remember their Bolds.

The keyboard makes a BlackBerry, and the keyboard on the Priv carries on the torch.

Beyond the keyboard, the Priv’s hardware is quite good. It has a 5.4-inch curved AMOLED display, a size that’s Goldilocks-just-right for a phone with a slide-out keyboard: big enough to feel expansive, but not so big it’s ridiculous. The display itself is plenty high resolution at 2560 x 1440 and looks great.

Curved? You mean the cover glass ends are tapered. Like the iPhone 6, right?

Unfortunately, the camera is slow. Even in the best of cases, you’re looking at about a second between the moment your finger hits the shutter button (or space bar) and when the image is shot and saved in your gallery. With HDR mode on, I’ve seen it take upwards of 4 or 5 seconds to finish taking an photo.

This is not just a BlackBerry thing; some Android smartphones, like my Samsung Galaxy Note 4, takes a bit of time between taking the shot and letting me review it. I was able to get rid of that lag by uninstalling every app uninstallable, shutting down all apps running in the background, and ratcheting down all background system services. iPhones — even the old iPhone 4s I have running iOS 9 — do not lag one bit. It must be software, and Bohn urges patience because the software in general needs to be more stable.

Stream HBO Now, HBO Go, Netflix, Watch ESPN, Fox Sports, and Hulu Worry-Free on T-Mobile

[ re/code ] Dawn Chmielewski:

Subscribers can choose among popular streaming services including Netflix, HBO Now, HBO Go, Watch ESPN, Fox Sports and Hulu.

Notable omissions from the list include YouTube, the world’s biggest video site, and Facebook and Snapchat, both of which have made big pushes into video in the last year.

“Video streams free,” T-Mobile CEO John Legere said Tuesday. “Binge on. Start watching your shows, stop watching your data.” Legere’s offer applies to customers who pay for at least three gigabytes of data a month.

This is cool.

Video is, of course, one of the biggest gobblers of data. To make it feasible to offer unlimited streaming, T-Mobile is ratcheting down the quality of video to something it says approaches “DVD quality” but is less than the HD feeds some users are accustomed to. In addition, those taking part in the Binge On program will see other videos reduced in quality — not just those that are part of participating services.

I’m guessing almost everyone on T-Mobile would rather watch unlimited 480p videos than watch limited HD videos.

Thankfully, for unlimited data customers such as myself and others who value quality over quantity, you can disable Binge On. Starts November 15.