GfK Sony Commissioned HD Benchmark: Australia Big on HD

Sony commissioned the HD Benchmark study to track “how consumers are adopting these products and taking advantage of the benefits brought about by HD,” according to Carl Rose, Sony Australia’s Deputy Managing Director. According to the first HD Benchmark, 42% of total consumer electronics (CE) spending in the second quarter of 2006 was HD products including LCD TVs, plasma TVs, game consoles, set-top boxes (STBs), personal video recorders (PVRs), camcorders and DVD hardware. This was a significant increase from only 27% in the same quarter in 2005.

Hmmm. I didn’t know DVD was considered HD. Did they mean Blu-Ray and HD-DVD? If that’s the case, a few thousand units sound about right. Game consoles… there’s only one: Xbox 360. HD camcorders? There’s a few models by Sony and Canon. I would need a bit more clarification regarding the definition of “HD products”. With scaling technology so advanced, anything type of device could “accept” HD signals and then scaling it down to display it on “HD Ready” screens. I wouldn’t consider these bastardized CE devices as HD. Is an ED plasma TV considered part of “HD products”? (The answer should be a definite “No”.)

Source: Smarthouse

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