AEG and Syntax-Brillian Corp., a manufacturer and marketer of LCD and LCoSâ„¢ HDTVs and digital entertainment products, announced a marketing partnership that feature the companyâ€™s Oleviaâ„¢ brand throughout AEG-owned assets across the nation. To name a few of AEG properties: L.A. Live, STAPLES Center, the Los Angeles Kings, Red Bull Park, Sprint Center, Citizenâ€™s Business Bank Arena and the Amgen Tour of California. The agreement extends through 2010 and will highlight the Oleviaâ„¢ brand through signage, brand exposure and integration of Oleviaâ„¢ TVs into AEG-owned public spaces. The central component of the partnership was the sponsorship opportunities and elements which will be highlighted at L.A. Live, the four million square foot $2.5 billion development across the street from the Los Angeles Convention Center. L.A. Live features a 54 story/1,000-room convention center, Club Nokia, a 2,200 capacity live music venue, a 15-screen Regal Cineplex, broadcast facilities for ESPN, along with entertainment, restaurant, residential and office space and the 7,100-seat Nokia Theatre.
AEG, a sports and entertainment presenters, is a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Forum (as exclusive booking agent for sports and entertainment programming), Toyota Sports Center, Anaheim Arena (as preferred booking agent), NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie and Toyota Park.
I think this is a “brilliant” move by Syntax-Brillian as it will bolster its brand to potential customers that matter: folks who love sports. Of course, we all know that they will need to defer purchasing decisions to the wife, if married.
For more information: BusinessWire