Sony Taiwan: 1080p LCD TV Introductions

On 2007.09.29, Sony Taiwan introduced two 1080p LCD TVs series: X and W with three different sizes for each series: 40″, 46″ and 52″ that will be available in October. The 52″ (KDL-52X3500) will cost NT$219,000 (US$6719) and the 40″ (KDL-40W3100) will be NT$74,900 (US$2297). Sony expects total demand for LCD TVs in Taiwan to reach 700,000 units in 2007.

Sharp‘s 42″ Full HD LCD TV is priced at NT$109,000, significantly higher than Sony’s KDL-40W3100, by NT$34,100, even compensating for the extra 2″ in size.  Competitors have announced that they will not enter into a price war in the short term with Sony. This will most likely lead to Sony capturing a significant amount of market share. Not only does Sony have a strong brand presence worldwide, when Sony’s TVs can be had for substantially less, the decision would be quite simple, in my opinion.

Source: DigiTimes

[tags]1080p, 1920 x 1080, 4.0″, 46″, 52″, Full HD, Sony, Taiwan[/tags]

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