Sony KDL-52XBR7: 240Hz 52″ LCD TV

Sony KDL-52XBR7 Specifications

Display: 52″ TFT LCD
Aspect Ratio: 16:9
Pixel Format: 1920 x 1080
Frequency: 240Hz Motionflow
Contrast Ratio: 80,000:1 (dynamic)
Video Processing: BRAVIA Engine 2
Connectivity: DLNA, HDMI (4), Component (2), VGA, Ethernet
Availability: December 2008

Sony KDL-52XBR7: 240Hz 52

Update 2008.12.10 11:53AM PST: Crave just posted up a review of Sony’s KDL-52XBR7, which is the first LCD TV with 240Hz stating that it “scored higher on motion resolution test patterns” and gave it a 4 out of 5 stars “Excellent” rating. The price will be daunting for some as the MSRP is US$4100. The lesser sibling, the KDL-52XBR6 with 120Hz is about $1000 less. Black levels were very deep for a non-LED backlit LCD TV with accurate colors.

Original Post: Sony introduced a 240Hz LCD TV to the world during CEDIA 2008 that was held this week in Colorado. The KDL-52XBR7 is the world’s first and the only 240Hz LCD TV. Other features include a pixel format of 1920 x 1080 that can accept 1080p video without scaling. If the video is less than 1080p the BRAVIA Engine 2 will take care of that and make sure it perfectly fits the 1920 x 1080 pixel format of the KDL-52XBR7.

240Hz. Wow. That’s 2x faster than 120Hz. 4x faster than 60Hz. What does the KDL-52XBR7 do with all of that speed? In a 120Hz LCD TV motion interpolation is used to insert a newly created frame in between two frames. With 240Hz you get three new frames. And that means that you get “exceptional motion detail in movies, sports, and video games.” I can believe that. Maybe semiconductor technology can improve much like CPUs and we can expect a 360Hz or 480Hz frequency LCD TV in the future?

Source: Sony

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