On November 20, 2008, JVCÂ announced that it will showcase a new HD LED billboard that is capable of displaying 720p content, a first, in New York’s Times Square on December 2. The exactly location will be one story above ground level at Broadway and 43rd. The HD LED billboard will have 1.2 million LEDs (1,266,400 LEDs to be exact). The pixel format will be 1280 x 720 translating to a 16:9 aspect ratio. Content will be updated at 60fps and the entire HD LED billboard will huge: 19′ x 34′ for a total square footage of 7,880. The humongous display will weigh 12,500lbs! In the picture below you can see a close up of the LEDs.
The JVC HD LED billboard was manufactured by Clear Channel Spectacolor in coordination with D3 LED, ArtFX Murals and North Shore Neon Sign. JVC shared some fun facts including that they’ve maintained a continuous presence in Times Square since 1979: quite a long time. This LED billboard is JVC’s third in Times Square. The first one? Installed in 1979 at 1552 Broadway on the I. Miller building on the northeast corner of Broadway and 46th Street. The second one? Installed in 1999 at 1500 Broadway on the northeast corner of Broadway and 43rd Street, the same location where the third one will go.
[tags]JVC, JVC LED Billboard, JVC HD LED Billboard, JVC 720p LED Billboard, JVC 720p Billboard, Times Square[/tags]