Samsung Forecasts AMOLED Mobile Phone Market Share to Reach 38% in 2015

AMOLED is the Future 2015 is a long ways from now. So anything can happen. A technology better than OLED can pop up. But for now, OLED is the leading edge when it comes to display technology (and lighting technology, by the way). Samsung Mobile Display’s VP Woo Jong Lee is claiming that AMOLED displays will capture 37.5% of worldwide mobile phone share by 2015. The forecast for 2009 is just 2.3%. Lee shared his views at Finetech Japan 2009.

AMOLED in Notebooks Lee also announced that AMOLED displays will be used in high-end notebooks in the future. I sure do hope he is right because that means superb displays on a notebook PC that’s even thinner than even the thinnest today.

Growing Smartphones According to Lee, smartphones will grow at a CAGR of 34% from 2008 to 2012 while the overall mobile phone market will grow at just 3%. One billion mobile phones will be shipped in 2009 and smartphones will capture about 16% of that translating to 160 million. Future smartphone penetration rates are: 22% in 2010, 31% in 2011, 40% in 2012.

Tiny Touch Lee continued to share some market numbers and stated that of the 1.4 billion small/medium-sized LCD panels that will be shipped in 2009 only 175 million of them will be touch-capable ones. In 2010 that number will increase to 242 million out of 1.44 billion. Touch-capable small/medium LCD panels will capture 50% by 2013 for 828 million units out of a total of 1.66 billion.

Clearly this is the item to watch out for: touch-enabled AMOLED smartphones! Well Samsung already has one right now: the OMNIAHD.

Source: DigiTimes

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