On May 20, 2009, Panasonic dropped the price of its 103-inch by US$20,000 to US$50,000. The 103-inch plasma display is the world’s largest commercially available since December 2006. Since its debut, more than 6,000 103-inch plasma displays have been installed worldwide. According to Andrew Nelkin, president of Panasonic Professional Display Company:
The combination of advancements in Plasma production technology and the tremendous worldwide success of the Panasonic 103-inch Plasma HD Display over the last two plus years have enabled us to increase production as well as efficiencies, and thereby make it available to a wider range of customers at a lower price point. When our 103-inch Plasma first debuted, it was a made-to-order product. It soon became obvious that in ultra-large screen sizes, nothing comes close to the Panasonic 103-inch Plasma in delivering crisp, clear, blur-free images in 1080p High Definition. Demand for the 103 exceeded our initial expectations, and its popularity continues.
The Panasonic 103-inch plasma display has been installed in the U.S. includingÂ NBC Network’s Sunday Night Football studio,Â CBS Network’s The Early Show set,Â The U.S. Patent & Trademark Office’s Inventors Hall of Fame (Alexandria, Va.) and other locations.