Samsung to Build LCD Module Plant in Shenzhen, China

LED Backlit DigiTimes is reporting that Samsung will be building a new LCD module plant in Shenzhen, China. The company will focus on promoting 40-inch and larger LCD TVs with LED backlights in the Chinese market. LED backlit LCD TVs have been garnering popularity due to the thin design and reduced power consumption over those with CCFL backlights. LED backlights also do not make use of mercury, a toxic material that is becoming an environmental challenge. Samsung will be targeting the Chinese market in the second half of this year with LED backlit LCD TVs that are 40-inches and larger.

Low & Big China has at least two major factors going for it. One is the lower cost of manual labor compared to the rest of the world. Second is the vast potential market for LCD TVs. There are many LCD module plants that have located in China in the last 7 to 8 years due to low cost of manual labor. Now and in the future LCD manufacturers will increasingly locate their LCD module plants due to the promixity to potentially the largest LCD TV market in the world. It also helps that the world’s largest TV integrators are located in China as well.

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