FLO TV? gdgt is reporting that Qualcomm is developing a “FLO TV Personal Television” that would work on the company’s FLO TV network. The FLO TV network is available on a limited number of phones (Samsung, Motorola, LG) from AT&T and Verizon in the US. FLO TV is based on terrestrial TV broadcast technology rather than via cellular data networks: it makes sense because it works, is fast, and therefore quality is much better than from a relatively pokey 3G connection. I’ve been to South Korea a couple of times in the last couple of years and have seen people watching TV on their mobile phones almost everywhere you go: walking on the streets, in the subway, cafes, etc. Of course the technology used in South Korea is a little different: the TV signals are brought to you by satellite.
Bad Move Will a portable device the size of an iPhone that works on the FLO TV network be successful? I doubt it. It’s like Corning coming out with its own TV. Corning might the best LCD glass substrate maker but as a TV brand, I don’t think it’ll go very far. Or how about an Intel-branded notebook PC? Actually, that might work. But my point is: Qualcomm should stick to being a component supplier making cellular baseband chips and its Mirasol displays. Stay away from branded goods Qualcomm.
The Right Move How about coming out with a reference chipset for a little adapter with an antenna for the iPhone and the iPod touch? I think that would work much better. Qualcomm can license its technology to Logitech for instance. Sports is really big in the US and most folks want to watch it live. Connect the FLO TV adapter on the iPhone, extend the antenna and you’re in business! The adapter can be made for other devices like Microsoft’s Zune HD.
Specs The concept drawing you see above was created by frog design, based in California. And here are some specs:
- Capacitive touch LCD, probably around 3.5 to 4.0 inches with a 480 x 320 or 800 x 480 resolution
- 4GB of memory
- Built-in stereo speakers
- Battery life: 300 hours standby, 5 hours of FLO TV, 15 hours of music
How long does the average baseball game last? Don’t read, guess first.Â If you answered 2 hours and 54 minutes (in 2008) you’d be right. Almost 3 hours. Interestingly enough 3 hours is about the average length of college football and NFL games. Basketball is not as long with an average of around 2 1/2 hours. The 5-hour FLO TV time sounds like it’ll be good enough for almost any sport event.