Sony announced November 26, 2009 that the company expects 50% of all of its TVs to be 3D capable by 2012. For FY2013, Sony expects 30-50% of all TV models to be 3D. Sony also predicts gaming will be a big factor in 3D adoption: think a future 3D PlayStation titles. Other than games 3D TVs need video content and it seems South Korea is trailblazing with a 3D TV terrestrial broadcast trials in 2010. The Korea Communications Commission (KCC) is optimistic about 3D TV:
We want to go a step further and become the first country in the world to broadcast 3D TV in HD quality on terrestrial television.