Apple Flattens Flash Memory Prices

Apple is accused of ordering more flash memory chips than the amount the company will actually use. Because Apple is a company with a healthy appetite for flash, the company’s actions can flatten prices. Apple uses flash for a variety of products: iPhone, iPod touch, iPod nano, iPod shuffle, and is an option on MacBook Pro notebook PCs. Flash suppliers in South Korea, Samsung and Hynix, provide chips to Apple. Bad Apple! But, not really. Flash memory as well as other types of semiconductors including LCDs go through a supply-demand cycle. It might be that Apple is simply protecting itself from a potential shortage of flash. Source: The Korea Times via MacRumors

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