Dell Smartphone Play Will Fail

Here’s a prediction about Dell’s latest announcement to expand their market: Dell’s entry into the smart phone space is going to fail. Dell recently confirmed plans to enter the smart phone business and announced partnerships with two of the world’s largest mobile operators. Dell plans to distribute its new Mini 3 smart phones through China Mobile, the largest telecommunications company in the world with more than 500 million customers, and Claro, which serves more than 42 million people in Brazil as part of the America Movil network.

That’s according to Mark Fihn, Publisher & Editor-in-Chief of Veritas et Visus in the company’s November 2009 issue of Touch Panel. Here are the reasons why:

  • Less-than-impressive focus on the consumer market.
  • Ron Garriques
  • Dell’s Global Consumer business lease profitable.
  • Remember Axim?

Fihn explains more in detail and mentions a few more reasons in Touch Panel, Issue 34+35 (subscription required). I also agree that Dell does not have what it takes to succeed in the consumer space, especially in the smartphone market filled with dominant players like Nokia, Samsung, LG, RIM and Apple.