Mag+ by Bonnier: Excellent Mock Magazine eReader

Bonnier R&D initiated a research project and brought about Mag+, a possible vision for digital magazines in the near future. BERG, Bonnier’s design partners, present this awesome video. Although this is a conceptual video the idea behind the structure of a magazine that is controlled by jumping to different articles horizontally and digging deeper vertically reminds me of Sony’s XMB (XrossMediaBar) graphical user interface found on its PlayStation 3, PSP and some BRAVIA TVs. Of course what is presented in this video far surpasses the XBM with multitouch gestures and quickly optimizing text layout based on the device orientation. Source: Vimeo