Lessons From Apple

Michael Gartenberg’s Entelligence: Lessons from the iPad launch details four important lessons to learn from Apple’s iPad launch:

  1. Define what your product does.
  2. Leverage what you’ve done before.
  3. Make your product additive to your ecosystem.
  4. Solve a problem, don’t be a feature.

Gartenberg ends with:

Vendors competing with Apple in this space are going to need to understand these lessons and in many cases change not only their current products, but the story they tell.