Michael Gartenberg’s Entelligence: Lessons from the iPad launch details four important lessons to learn from Apple’s iPad launch:
- Define what your product does.
- Leverage what you’ve done before.
- Make your product additive to your ecosystem.
- Solve a problem, don’t be a feature.
Gartenberg ends with:
Vendors competing with Apple in this space are going to need to understand these lessons and in many cases change not only their current products, but the story they tell.