3D Standards Required for Success at Home

Carolyn Glardina for The Hollywood Reporter in How ‘Avatar’ changed the rules of deliverables:

… since the industry began its shift into the digital and stereoscopic 3D realm, a theatrical release now amounts to a large number of film prints as well as multiple versions of digital media with various technical specifications.

100 versions of Avatar were created for the December 18 release in 102 countries. There were even three aspect ratios: 2:39:1 (Scope), 1.85:1 (flat) and 1.43:1 (IMAX). If participants in the 3D industry do not come together and forge a single standard for the home I expect success the likes of Avatar in the theater to be elusive, for quite some time.