Display News 2010.04.13


BOE Expects Gen 8.5 Production in Third Quarter 2011: BOE Technology, a China-based LCD manufacturer, plans to commence LCD production at its Gen 8.5 plant in the third quarter of 2011 focusing on large LCD TV panels. By 2012, the company wants to become the fifth largest LCD supplier in the world according to Xuezheng Li, vice president of BOE. Li noted that China will become the largest market for LCD goods and local production will become increasingly important. BOE’s Gen 6 LCD plant will begin volume production in the fourth quarter of 2010 with a maximum 90,000 substrate input capacity per month. The company’s overall LCD production capacity is expected to increase 147.2% Y/Y in 2011 and another 120% Y/Y in 2013. BOE’s entire capacity will be slated for China’s domestic market with all China-based TV vendors as the company’s customers. BOE expects a 20% share of China’s LCD panel market in 2011 that will grow to 31% in 2012.

Asustek Forecasts 4.5 to 5 Million LCD Monitor Shipments in 2010: Asustek Computer expects to ship 4.5 to 5 million LCD monitors in 2010. That is an increase of 29% to 43% Y/Y from 3.5 million units in 2009. Asustek was the top LCD monitor brand in Taiwan with 400,000 units sold and 25% unit market share in 2009. Acer and Chimei both shipped 250,000 units each in 2009. Asustek will be launching LED-backlit LCD monitors in 2010 with sizes ranging from 15.6 inches to 27 inches. LED-backlit LCD monitors will account for 10 to 15% of the company’s total shipments for 2010. Taiwan’s overall LCD monitor market is forecasted to grow 5 to 10% Y/Y in terms of unit shipments in 2010. AOC, a TPV Technology brand a competitor to Asustek, plans to launch a new product series in the months of April and May after having returned to the Taiwan LCD monitor market in the third quarter of 2009. Worldwide LCD monitor shipments are expected to range between 170 and 180 million units in 2010, a slight increase from 167 million unit shipments in 2009.

Major LCD Monitor Brands Cut Prices in China: Due to less-than-expected sales numbers in China major LCD monitor brands are cutting prices. Samsung and AOC have reduced 19-inch LCD monitor model prices by 11% to 12% to CNY799 to CNY899 (about US$117 to $132). In recent years demand for LCD monitors and other PC-related goods have been strong after China’s Lunar New Year. Unfortunately this year sales has been underwhelming. Still, China is poised to become the largest LCD monitor market in the world in 2010 with an expected market of 50 million units, an increase from 45 million in 2009.

Demand for Netbooks Declining in Taiwan: Recently netbook demand has been decreasing in Taiwan. In response retailers have had to reduce mainstream model prices to NT$9,500 to NT$11,000 (about US$300 to $350) to reduce high levels of inventory. More price cuts are expected in the near future. In the first quarter of 2010, netbook’s share of the overall notebook PC market in Taiwan was just 20%, a major drop from a peak of 40% to 50%.


Toshiba Tecra M11: Toshiba’s Tecra M11 seems to be a business-oriented notebook PC. The new iteration now sports options for Intel’s Core i3 and i5 CPUs. Not surprisingly in addition to Windows 7 a copy of Windows XP is included. Other specs include: maximum 3GB DDR3 RAM, Intel HD graphics or NVIDIA NVS 2100M on higher-end model, 320GB 7200RPM HDD, DL DVD writer, Bluetooth 2.1+EDR, WiFi, ExpressCard Slot, three-year warranty and a 14-inch LED-backlit LCD sporting a 1366×768 pixel format. Price starts at US$899.

Barnes & Noble Nook Now Available at Best Buy: Best Buy is offering the Barnes & Noble Nook for US$259.99. Originally guessed to be April 18, the Nook has turned up on Best Buy’s online site earlier than expected.

Spring Design Alex Ships Tomorrow: Spring Design’s Alex is a dual-display e-reader priced at US$399. Alex will ship tomorrow. Originally Alex was slated for a February ship date. The top display is E Ink based while the bottom color display is powered by Android.

ViewSonic VT2300LED LCD TV: ViewSonic’s VT2300LED is a 23-inch LED-backlit LCD TV. The LED backlight allows for 30% to 50% less power consumption compared to typical CCFL-based BLUs. The VT2300LED’s pixel format is 1920×1080 and the response time is 5ms. Other specs include: an ATSC/NTSC/QAM tuner and three HDMI connections. Price is US$399. Amazon sells the VT2300LED for just $299. Consider supporting DisplayBlog by using the Amazon link to purchase your products.

LG LU2300: LG’s LU2300 is an Android 2.1 smartphone powered by a 1GHz Snapdragon CPU. The 3.5-inch capacitive touch display is of the AMOLED variety. Other specs include: a 5 megapixel camera, WiFi, DivX support, DMB TV tuner. No price or availability at the moment.

Sony PVM-740: Sony’s PVM-740 is a 7.4-inch OLED-based professional monitor featuring a 960×540 pixel format. MSRP is a steep US$3,850. This is the very first professional monitor making use of OLED display technology.


Samsung SPH-W9600: The SPH-W9600 from Samsung makes use of AMOLED display technology and incorporates a pico-projector, which can project a 50-inch screen. Other specs include: a 5 megapixel camera with autofocus, a 3.3-inch 800×480 AMOLED display, and a DMB TV tuner. The AMOLED BEAM supports DivX video files and can read Microsoft Office documents.