China’s rural subsidy program accounted for 66% of total TV sales in rural areas of the country, according to All View Consulting (AVC) and as reported by Digitimes. Total TV sales were 5.57 million units in the first half of 2010. Four million were LCD TVs. AVC expects total TV sales to due to the subsidy program to reach 13.36 million units in 2010; 10.74 million of them are forecasted to be LCD TVs. Local brands made up 90% of TV sales in rural areas.