Apple Special Event October 20, 2010: “Back To The Mac”

Tim Cook took a few minutes to share “The State Of The Mac”. The Mac is doing really well.

iLife ’11
Same five apps, but updated. Demos three.

  • iPhoto ’11: New full screen modes, Facebook enhancements, Emailing photos, New slideshows (very cool), Big leap in books, Letterpress cards. I wonder if there’s a letterpress business card option.
  • iMovie ’11: All new audio editing, One step effects, People finder, News and sports themes, Movie trailers.
  • GarageBand ’11: Flex Time, Groove Matching, More guitar amps & effects, New piano & guitar lessons, “How Did I Play?” Five million people use Garageband to make music.

Free with every new Mac. $49 upgrade. Available today.

FaceTime
Began with iPhone 4. Then iPod touch got it. Now FaceTime comes to the Mac: Mac-iPhone 4-iPod touch. Automatic re-orientation of iPhone 4 & iPod touch in portrait and landscape. Beta release available today on Apple.com.

Mac OS X
Lion: OS X meets the iPad. Summer 2011.

Jobs:

We’re making it very simple.

What we learned from the iPad: Multi-Touch gestures, App Store, App Home screens, Full screen apps, Auto save, Apps resume when launched.

  • Multi-touch gestures: Touch surfaces don’t want to be vertical. Ergonomically terrible. Touch surfaces want to be horizontal. Trackpad (built-in, standalone) and the Magic Mouse. Not on the display.
  • Mac App Store: Best place to discover apps, One-click downloads, Free & paid apps (70/30 split), Automatic installation, Automatic app updates, Apps licensed for use on all your personal Macs. Will open within 90 days. Apple will be accepting apps starting November. Looks quite a bit like the iTunes Music Store: simple, easy to navigate, purchase, and install. By the way, you don’t need to install. It auto-installs just like the apps on the iPhone and iPad.
  • Launchpad: Home screens for Mac. A full-screen grid of all the apps. And there are multiple full-screen pages by gesturing, just like on iDevices. Folders too. Excellent.
  • Full Screen Apps: The green dot zooms some apps into full screen mode.
  • Mission Control: Combines Expose, Full screen apps, Dashboard, Spaces.

MacBook Air

Jobs:

We think this is the future of notebooks.

Instant on, Great battery life, Amazing standby time, Solid state storage, No optical or hard drive.

  • 13.3-inch LED backlit display
  • 1440×900 pixels
  • Core 2 Duo processor
  • NVIDIA GeForce 320m
  • 0.68 inch at its thickest point, 0.11 inch at the thinnest point
  • 2.9 pounds
  • Complete unibody construction including the display chassis
  • Full-size keyboard, full-size glass trackpad
  • FaceTime camera
  • No optical drive
  • No hard drive

SSD is not in the form of a hard drive but in the shape of a RAM module.

7 hours wireless web test, a more stringent test; compares to 5 hours for previous-gen MBA. 30 days standby.

11.6-inch MacBook Air

  • 11.6-inch LED backlight display
  • 1366×768 pixels
  • 2.3 pounds
  • Core 2 Duo CPU
  • NVIDIA GeForce 320m
  • full-size
  • trackpad
  • facetime camera

5 hours wireless web, 30-day standby.

Pricing is quite aggressive:

  • 11.6-inch 1.4GHz 64GB $999
  • 11.6-inch 1.4GHz 128GB $1199
  • 13.3-inch 1.86GHz 128GB $1299
  • 13.3-inch 1.86GHz 256GB $1599

All come with 2GB RAM. And are available today.