DigiTimes → Phone Arena → Engadget: Samsung Mobile Display (SMD) makes the Super AMOLED displays that go into every Samsung branded smartphone. Currently SMD makes 3 million of these per month. Starting June 2011 that number will grow to 30 million per month. But these aren’t regular OLED displays: SMD’s Super AMOLEDs make use of a PenTile Matrix sub-pixel structure pioneered by Clairvoyante and now Nouvoyance after being purchased by Samsung. PenTile Matrix has a 2×2 sub-pixel structure that allows for a visual equivalent pixel format of 800xRGBx480. As far as I know there is no OLED volume production technology that can cram 800xRGBx480 pixels into a 3.5-inch panel.
These reports stating that AU Optronics (AUO), Chimei Innolux (CMI) and other China-based display manufacturers are getting in the mobile OLED display game is absurd. They will not be able to get to 800×480; maybe they are thinking of putting expensive OLED displays into budget smartphones? The only way AUO, CMI and other China-based suppliers can be competitive is if all of them licensed PenTile Matrix from Nouvoyance.