Cadence & Slang Chapter 4: Managing expectations:
Many designers are now considering something called goal- oriented design. Through this, designs are framed in terms of the userâ€™s goals. We dictate the steps that users should go through to complete a task, and design from there.
A major premise behind goal-oriented design is that users donâ€™t care about what makes technology work. When users sit down with a computer, for example, they think â€œI need to send an email,â€ not â€œI need to click these buttons in order to send an email.â€ And when users see your product, they should say â€œit helps me deal with this problem I have.â€
Quite challenging. But a good challenge. As of this writing there are only 400 copies remaining.