Cadence & Slang

Cadence & Slang Chapter 4: Managing expectations:

Many designers are now considering something called goal- oriented design. Through this, designs are framed in terms of the user’s goals. We dictate the steps that users should go through to complete a task, and design from there.

A major premise behind goal-oriented design is that users don’t care about what makes technology work. When users sit down with a computer, for example, they think “I need to send an email,” not “I need to click these buttons in order to send an email.” And when users see your product, they should say “it helps me deal with this problem I have.”

Quite challenging. But a good challenge. As of this writing there are only 400 copies remaining.