Sony Wants 50% of Japan’s e-Book Reader Market


Sony’s Reader ebook goes on sale on December 10 at about 20,000 yen ($240) for a model with a 5 inch screen or 25,000 yen for a 6 inch screen.

It hopes to sell 300,000 Readers in the first year and win half the domestic market by 2012, Sony Marketing Japan president Nobuki Kurita told reporters.

Competition includes Apple’s iPad and Sharp’s Galapagos. I wonder why Amazon doesn’t offer Japanese titles on its Kindle; if it did Sony might be in for a tough fight.