Fewer Hardware Options Are Better

Brad W. Allen:

For the majority of consumers, having fewer options to choose from means both a better buying experience and a better overall user experience. Those two things increase brand loyalty. If you’re a handset maker, don’t you want that?

Apple gives you a total of three options if you want to buy an iPhone:

  • 8GB iPhone 3GS
  • 16GB iPhone 4
  • 32GB iPhone 4

The white iPhone 4 is coming in Spring 2011. On the other hand there are more than 70 different Android phones you can choose from. If I were in the market for an Android phone, being a display guy I would narrow that down to ones that have IPS displays and that would make it easier, but I’m glad I’m an iPhone guy. I do wish Apple had mastered the art of making the white iPhone 4 a little sooner though.