iPad: A Simpler Buying Experience


[…] Buying a tablet will become a very difficult homework assignment. Brand names will blur together. Consumers will struggle to understand the arcane and subtle differences between platforms, feature sets, app stores, connectivity options and document compatibility.

All this complexity will favor Apple. […]

In Fewer Hardware Options Are Better, Brad Allen argues that you get a better buying experience with fewer options to choose from. You can’t have too few but in general I agree less is more.

If you want an Apple tablet you have one choice: the iPad. Next year you’ll probably have two: iPad with Retina Display and iPad we currently have now, but at a lower price. If you don’t want an Apple tablet you have a ton of choices. Good luck finding just the right one.