September will be spectacular for Apple. Gary Allen is reporting that Apple will build and open the world’s largest Apple Store inside Grand Central Terminal, New York, in early September. The largest today is the 16,372 square foot four-story Apple Store, Covent Garden, London, UK.
Why Grand Central Terminal? There are more than 700,000 visitors to Grand Central Terminal per day. Four Apple Stores already operate in Manhattan: Upper West Side, the glass cube on Fifth Avenue, West 14th Street, and SoHo. Apple Store, Grand Central would be just 0.8 miles away from the Fifth Avenue location, which is 10,000 square feet and considered by Jeffrey Roseman to be the highest grossing Apple Store with an estimated US$350 million in annual sales or $35,000 per square foot. Compare that to $18,000 for Tiffany & Co. and you can see how staggering that number is, for a computer / electronics store. Apple Store, Grand Central Terminal, would also serve to alleviate intense pressure from the Fifth Avenue location.
The opening of Apple Store, Grand Central Terminal, alone would be cause for great celebration, but I think it will also be the occasion for two more events. One, 2011 marks the tenth year anniversary of Apple retail: the company has enjoyed ten years of tremendous success with its Apple Stores and what would be a better time to celebrate than at the opening of the world’s largest Apple Store? Two, I expect Apple to announce the next iPad: the Retina Display-toting iPad 3, at the opening of the Apple Store, Grand Central Station, and shipping that very day. I’m just guessing here, but I think September is going to be spectacular for Apple.