Samuel James Davies via TreeHugger:
The brand and range of appliances aim to create a culture of repair amongst their users. This brings together not only the manufacturers knowledge of the product but also that of the user. This culture is created through a website and forum which allow the user to share knowledge, learn, buy new parts and ultimately carry out their own repairs.
Kind of like iFixit but for everything. Speaking of iFixit, that’s where I go to learn how to fix my Mac gear. Just yesterday I mustered up enough courage to open up my Mac mini. It wasn’t easy but thanks to iFixit I was able to open it up, de-dust, and upgrade the hard drive to a SSD. The little bugger is even quieter and much faster.