No More Zune Hardware


Microsoft Corp. (MSFT) will cease introducing new versions of the Zune music and video player because of tepid demand, letting the company shift its focus to other devices, according to a person familiar with the decision.

Because of tepid demand? Microsoft should have killed the Zune a long time ago if that’s really the reason. Zune software will continue, in Xbox and Windows Phone 7 though. I think it’s a mistake for Microsoft to kill the Zune hardware; the industrial design is top notch as well as the user interface. Instead of killing it, Microsoft should continue developing Zune with a twist: make WP7 apps work on it. Copy Apple: the iPod touch is kind of like an iPhone without the phone sharing a bunch of iOS apps. The Zune could be the WP7 without the phone. Microsoft should stick to what has worked brilliantly in the past: copying Apple.