LG Optimus Big: Android 2.2 Smartphone with 4.3-inch Nova Display

LG U+: The LG Optimus Big is an Android 2.2 smartphone with a fairly large 4.3-inch TFT LCD dubbed Nova Display. The unique feature of the Nova Display is a brightness of 700 nits. This is how LG did it:

Ok-Hyun Jeong, Head of MC R&D Center at LG Electronics shared dur­ing the 2011 LG Techno Conference that is going on right now in San Jose, Cali., that the NOVA LCD makes use of the company’s Fine Black Matrix technology, which reduces the thickness of the TFT from 9 microns to 7. Less light blockage means improved light transmittance and that’s how LG is getting to a retina-burning 700 nits of brightness.

LG is also touting that the company was able to reduce power consumption by 50% on the Optimus Big. My guess is the higher light transmittance on the Nova Display allows you to do two things. One, use the maximum 700 nits on a sunny day outside. Or two, bring down the brightness to a more reasonable 500 nits and save a lot of power. The display generally consumes the most power on a smartphone so tweaking it leads to some great power savings.