Steve Jobs: We Do No Market Research. We Just Want To Make Great Products.

Steve Jobs:

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.

And to think that I’m surrounded by folks in market research at SID 2011.

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