We do no market research. We donâ€™t hire consultants. The only consultants Iâ€™ve ever hired in my 10 years is one firm to analyze Gatewayâ€™s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.
And to think that I’m surrounded by folks in market research at SID 2011.