We find that consumers are not interested in form factors that deviate from the benchmark set by Apple. Few consumers, less than 15 percent prefer the 7â€³ screen size versus the 10â€³ screen of the iPad. Over 50 percent of respondents are firmly in favor of the 10â€³ screen, which leads us to conclude that the 7â€³ tablet models recently launched, like the BlackBerry PlayBook, are destined for failure. Consumerâ€™s preference for the 10â€³ form factor explains the lukewarm response to Samsungâ€™s 7â€³ Galaxy tablet and the rapid introduction of larger screen models in that series.
Build 9.7-inch 1024×768 tablets. That way it will be easier for developers to build apps for other platforms.