Page, however, seems to recognize that this project in some ways requires a different approach from the Google norm. One variation that users will notice comes in interface design â€” conspicuously, in Circles. With colorful animations, drag-and-drop magic and whimsical interface touches, Circles looks more like a classic Apple program than the typically bland Google app. Thatâ€™s no surprise since the key interface designer was legendary software artist Andy Herzfeld.
Herzfeld is the design lead of the team Emerald Sea, code name for Google+. Check out the introductory videos for Google+. They are very well done.