New TV Features Not Strong Drivers of New TV Purchases

Paul Gagnon, Director of North America TV Research at DisplaySearch:

Some of the findings from this study show that newer features are not yet strong drivers of new TV purchases compared to fundamentals like trading up in size or getting a flat panel TV.

I think TV brands are trying too hard. Just keep it simple: deliver a great TV viewing experience for a good price. And having to find a pair of 3D glasses and a keyboard just to watch TV doesn’t make for a good viewing experience in my opinion.

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