3D: Terrible Twos

Jeffrey Katzenberg, Animation Chief at Dreamworks, via The Hollywood Reporter:

3-D is right smack in the middle of its terrible twos. We have disappointed our audience multiple times now, and because of that I think there is genuine distrust — whereas a year and a half ago, there was genuine excitement, enthusiasm and reward for the first group of 3-D films that actually delivered a quality experience.

The next feature film I’ll be watching in 3D will be Avatar 2. The first, and only, was Avatar.

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