Pamela Maffei McCarthy, Deputy Editor of The New Yorker, via The New York Times:
That was really important to us: to create an app all about reading. There are some bells and whistles, but weâ€™re very careful about that. We think about whether or not they add any value. And if they donâ€™t, out the window they go.
The New Yorker iPad app has been most successful for CondÃ© Nast:
- iPad readers: 100,000
- iPad app annual subscribers: 20,000
- Print subscriber downloads: 75,000
- Single issue purchasers: thousands per week
David Remnick, Editor of The New Yorker:
What do people read The New Yorker for? To read.
I’d like to see an iPad feature that turns the LCD into an E Ink, so I can really get some reading done.