Sony WhiteMagic LCD


“WhiteMagic” incorporates a 3-inch VGA low-temperature [polysilicon] TFT LCD module that adds a white (‘W’) pixel to the Red-Green-Blue (‘RGB’) pixels. By improving the brightness of the entire screen, Sony has been able to develop a module that offers one mode to reduce the power consumption of backlight by around 50%, as well as another mode that approximately doubles the brightness to improve outdoor visibility.

This sounds like Samsung’s Nouvoyance RGBW PenTile Matrix technology. Other specs include: 60% NTSC color gamut, 1000:1 CR, 160/160 viewing angles, 470-nit low power mode, and 1000-nit outdoors mode. Expected to ship early October, 2011 for ¥5000.

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