Intel-Subsidized US$999 Ultrabooks

DigiTimes:

However, some notebook makers participated in the symposium are skeptical about the target prices indicating that total BOM (bill of materials) for an 11.6-inch ultrabook is expected to top US$700.

The sub-US$999 target price could be sustained if Intel is willing to lower its CPU prices and hand out a subsidy of US$100 per unit for marketing efforts, the sources argued.

There is something fishy going on here. Why is Intel so hell-bent on getting ultrabooks off the ground? In A Real Wake-Up Call, I ask:

Can Intel continue to meet Apple’s requirement for power efficient CPUs? Is an Apple-designed ARM-based MacBook in the near future?

What if Apple kickstarted a transition involving sub-$1000 notebooks and ARM-based CPUs? Intel would want to nip it in the bud.

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