The Ten Commandments of Steve Jobs

Leander Kahney:

  1. Go for perfect.
  2. Tap the experts.
  3. Be ruthless.
  4. Shun focus groups.
  5. Never stop studying.
  6. Simplify.
  7. Keep your secrets.
  8. Keep teams small.
  9. Use more carrot than stick.
  10. Prototype to the extreme.