Riddhi Patel, iSuppli:
Spooked by a sputtering economy, an overwhelming number of American consumers are choosing to forgo purchasing what has become the centerpiece of entertainment in U.S. householdsâ€”a new ï¬‚at-screen television, according to a new IHS iSuppli U.S. TV Consumer Preference Analysis report from information and analysis provider IHS.
Some other possible reasons:
- U.S. consumers are content.
- The TVs they have are big enough.
- They have enough TVs.
- They are not interested in buying a 3D TV.
- They are not interested in buying a “smart TV”.
- They want to watch less TV.
- They would rather spend money on something else.
83% of 45000+ randomly polled U.S. households in the second quarter of 2011 had no intention of buying a new TV in the next 12 months. Good for them.