New Smartphone Buyers Increasingly Embracing Android In The U.S.

Don Kellogg at Nielsen:

According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called “recent acquirers” are important as they are often a leading indicator of where the market is going.

In this case, with a new iPhone that will be introduced on October 4, the latest from Nielsen might not be an accurate indicator of where the market might be going.