Philip Elmer-DeWitt, Fortune, quoting a Forrester report by David Johnson:
Time is the only thing that these fierce competitors can’t make more of. Many of today’s corporate PCs are saddled with management, backup, and security agents that can bog down a PC. Employees want their PCs to boot in 10 seconds, not 10 minutes, and they don’t want to have to get a cup of coffee while opening a 20 MB spreadsheet in Excel. They’re drawn to uncluttered Macs â€” especially those with solid-state drives, which are more responsive and boot in seconds.
Forrester has a term for “these fierce competitors”: Highly Empowered and Resourceful Operatives or HERO.