Ron Johnson: Make People’s Lives Better

via Ben Brooks. Ron Johnson, J.C. Penny CEO and former Apple VP for retail, in an interview with Harvard Business Review:

People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better.

From my personal experiences at Apple Stores the one thing that could make my life even better is if the stores themselves were bigger, much much bigger.