“Its industrial design hasn’t changed for almost two years. Unless it launches a really different phone, it’s hard to sell the product at a premium price,” said Roxy Wong, analyst at Mirae Asset Management in Hong Kong.
The problem with HTC is not that the industrial design of their phones isnâ€™t â€œnewâ€ enough. Itâ€™s that their phones arenâ€™t good enough. What Apple shows is that if a phone is actually great, it will sell for years.
And by great Gruber means the industrial design of the iPhone 3G/3GS and the iPhone 4/4S is timeless, not trendy, and the complete user experience from hardware and operating system to apps and multimedia has been thought through with care and brilliantly executed with excruciating detail.