January 2008, Steve Jobs on e-readers:
It doesnâ€™t matter how good or bad the product is, the fact is that people donâ€™t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people donâ€™t read anymore.
A presentation by Andrew Rashbass, CEO of The Economist Group, calls the old publishing models of web and print “irredeemably broken,” with publishers requiring “urgent re-examination of everything that constitutes a media business.” The concept of Lean Back 2.0 is relatively simple â€” the use of tablets and e-readers is growing at the expense of print and web use, with The Economist’s iPad readers spending on average around 90 minutes with the app each week. Unlike the desktop and laptop web experience, these devices are allowing users to read at their leisure.
The iPad might have rebirthed reading. How ironic.