But from my perspective, Siriâ€™s greatest impact wonâ€™t ultimately be on users, or on device manufacturers (though they certainly risk losing market share to Apple). It will be on the TV industryâ€™s content creators and packagers. Why? Because a voice-controlled television interface will fundamentally disrupt the six-decade-old legacy structure of networks, channels, and programs. And thatâ€™s a legacy that â€” until now, at least â€” has been carried forward from analog to digital.
Siri is like a point-to-point protocol where you get direct access to only the content you wish to view.