How National Geographic Photography Worked 20 Years Ago

via PetaPixel. Joe McNally:

And changes. Man, is that an understatement. High res digital cameras have replaced film cameras. Hard drives store pictures, not little yellow boxes. Kodak’s stopped making carousel projectors. Photographers go to the magazine far less often, given digital transmission. Ties and jackets are seen less frequently.

But, the main mission, over time, has remained. Tell a good story in pictures. The major components–photographer, picture editor, designer, magazine editor–are all still in place, and the interplay among them is ongoing and largely unchanged.

It used to take almost an entire year to bring together a 40 page story with 40 photos. Check out the video at Joe McNally’s blog.

Update: The Wall Street Journal reports Eastman Kodak is on the brink of bankruptcy. It doesn’t seem that long ago Kodak was synonymous with photography. After graduating from high school I did Lotus 1-2-3 work and with that money bought myself a Canon Rebel SLR. I fondly remember taking photos in black and white as a photographer for my local church. The memory itself is in black and white, making it all the more nostalgic. I also remember the film; it almost always came in a yellow box with Kodak printed on it.