“The iPhone is the least frightening thing.”

Dan Lyons:

But Woz says he still recommends the iPhone as the best choice for most users. “The people I recommend the iPhone 4S for are the ones who are already in the Mac world, because it’s so compatible, and people who are just scared of computers altogether and don’t want to use them. The iPhone is the least frightening thing. For that kind of person who is scared of complexity, well, here’s a phone that is simple to use and does what you need it to do,” he says.

People are not scared of dog poop, right? Most people are not scared of complexity; they just don’t want to deal with it. And for those people, who’d rather get things done than fiddle with a phone, the iPhone is best.