Don’t Call It An Ultrabook

Donald Melanson, Engadget:

It’s not just hype, it’s misplaced hype, which may help Intel and computer manufacturers in the short-term, but does little to benefit anyone else. I should note that this is hardly a unique observation on my part — Gizmodo’s Sam Biddle beat me to the punch with a similar argument earlier this week, and the general sentiment among many of my colleagues is that the whole notion of Ultrabooks as something new is a little silly.