It looks at the three places where Google only shows Google+ results and then automatically googles Google to see if Google finds a result more relevant than Google+.
Danny Sullivan thoroughly explains how it works. And John Battelle explains the motivation behind it. I have been diligently working at switching away from all Google services, and this was the motivation I needed to complete my switch away Google.
- On August 08, 2011 I stopped using Google Reader.
- On August 09, 2011 I stopped using Google Feedburner.
- On August 10, 2011 I stopped using Google Analytics.
- On August 12, 2011 I stopped using Google Docs.
I have been forwarding emails sent to my gmail.com address to my @me.com address. Eventually I will be able to shut down my gmail.com address. The last holdout has been searching on Google. I initially tried Bing, but I have continued to use Google to search assuming it returned the most relevant results, but ever since hearing of Google’s uncompetitive behavior I am giving Bing another go. Ben Brooks is suggesting DuckDuckGo.