Samsung Wants Your Love

Ina Fried, AllThingsD:

As head of marketing for the Korean electronics maker, Lee said she wants to figure out “how I can engage with consumers from the bottom of their heart, and not just be a big and functional and rational and reasonable brand.”

Lee, who worked for cosmetics brands L’Oreal and Lancome before joining Samsung four and a half years ago, said she wants consumers to love Samsung, to be obsessed with the company and its products.

First, stop making stupid commercials. Second, stop copying. Third, be curious about what makes people tick and work with world class people like Lee Clow who has a deep understanding of people. Follow those three steps and I think Samsung should get rolling in the right direction. As for love, try not to be too desperate, it isn’t attractive.