The whole basis of the class Iâ€™ve taught at UVM for 21 years is â€¦ integrated product development, which means concurrently looking at all of these things: the aesthetics, the engineering, the marketing â€¦ which is what we were doing at Apple. Not necessarily purposefully, but everybody was just thrown togetherâ€¦ I would walk through the software place and look around and see what people were doing â€¦ walk through the marketing area. I had my drawings all on the walls, so anybody could come up. There was a red pencil hanging there. Iâ€™d say, â€œIf you see something you donâ€™t like, or is a problem â€” I donâ€™t care whether itâ€™s a janitor or Steve â€” write the correction, circle it, put your phone there and Iâ€™ll call you and weâ€™ll talk about it.â€
The difference is back then integrated product development just happened, now it is purposefully happening. And about Manock’s drawings on the wall and the red pencil: I think Steve’s style was to correct verbally right then and there.